App Privacy Policy

Consent to installation of the App

Before installation of this App, please indicate your consent to our processing of your personal data (including your name, contact details, financial and device information):

YES I consent to the installation of the App and consent to the above.

NO I do not consent to the installation of the App.

Consent to processing Location Data

YES I consent to processing of my Location Data (including details of my current location disclosed by GPS technology so that location-enabled Services are activated to help the App function correctly.

NO I do not consent to processing of my Location Data and location-enabled Services are disabled in my settings.

Fitness Business Profits Ltd are committed to protecting your personal data and respecting your privacy. By using our services you agree to the terms of our privacy policy.


This policy and our terms of use applies to your use of:

  • Fitness Business Profits Ltd mobile application software (App) available on Apple & Android store, once you have downloaded or streamed a copy of the App onto your mobile telephone or handheld device (Device).
  • Our website (Website).
  • Any of the services accessible through the App or Website (Services or Sites).
  • Any use of any of our other services.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

Important information and who we are

Fitness Business Profits Ltd is the controller and is responsible for your personal data (collectively referred to as “we", "us" or "our" in this policy).

We have appointed a data privacy manager. If you have any questions about this privacy policy, please contact them using the details set out below.

Contact details

Our full details are:

  • Full name of legal entity: Fitness Business Profits Ltd
  • Name or title of data privacy manager: Daniel Aguilera
  • Email address:
  • Postal address: Fitness Business Profits Ltd, 2 Broadwater Blvd Flts, Broadwater, Worthing BN14 8JE
  • You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues or other competent supervisory authority of an EU member state if the App is downloaded outside the UK.

    Changes to the privacy policy and your duty to inform us of changes

    We keep our privacy policy under regular review.

    This version was last updated in June 2024. It may change and if it does, these changes will be posted on this page and, where appropriate, notified to you when you next start the App or log onto our Website.

    It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during our relationship with you.

    Third party links

    Our Sites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. Please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as Contact and Location Data. Please check these policies before you submit any personal data to these websites or use these services.

    The data we collect about you

    We may collect, use, store and transfer different kinds of personal data about you as follows:

    • Identity Data, includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
    • Contact Data, includes billing address, delivery address, email address and telephone numbers.
    • Financial Data, includes bank account and payment card details.
    • Transaction Data, includes details about payments to and from you and other details of products and services you have purchased from us.
    • Device Data, includes the type of mobile device you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use, time zone setting.
    • Content Data, includes information stored on your Device, including health and, physical information, login information, photos, videos or other digital content,
    • Profile Data, includes your username and password, in-App purchase history, your interests, preferences, feedback and survey responses.
    • Usage Data, includes details of your use of any of our Apps or your visits to any of Our Sites including, but not limited to, traffic data and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
    • Marketing and Communications Data, includes your preferences in receiving marketing from us and our third parties and your communication preferences.
    • Health Data, includes data your current or historical health related matters.
    • Location Data, includes your current location disclosed by GPS technology for the purposes of you being able to use many of the features of the Sites .

    We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific App feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

    How is your personal data collected?

    We will collect and process the following data about you:

    • Direct interactions. You may give us your Identity, Contact, Health and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: - apply for our products or services; - create an account on our App; - subscribe to our service or publications; - request marketing to be sent to you; - enter a competition, promotion or survey; - register to use the App Site, download or register an App, search for an App or Service, make an in-App purchase, share data via an App's social media functions and when you report a problem with an App; or - give us some feedback.
    • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
    • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below: - Technical Data from the following parties: - analytics providers such as Google based outside the EU; - search information providers such as Google based outside the EU. - Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU and Facebook, Instagram and other social media sites based outside the EU.
    • Information we collect about you and your device. Each time you visit one of Our Sites or use one of our Apps we will automatically collect personal data including Device, Content and Usage Data. We collect this data using cookies and other similar technologies.
    • Location Data. We also use GPS technology to determine your current location. Some of our location-enabled Services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling Location Data in your settings.
    • Unique application numbers. When you want to install or uninstall a Service containing a unique application number or when such a Service searches for automatic updates, that number and information about your installation, for example, the type of operating system, may be sent to us.


    We use cookies to distinguish you from other users of the App, App Site, the distribution platform (Appstore) or Services Sites and to remember your preferences. This helps us to provide you with a good experience when you use the App or browse any of Our Sites and also allows us to improve the App and Our Sites.

    How we use your personal data

    We will only use your personal data when the law allows us to do so. Most commonly we will use your personal data in the following circumstances:

    • Where you have consented before the processing.
    • Where we need to perform a contract we are about to enter or have entered with you.
    • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
    • Where we need to comply with a legal or regulatory obligation.

    We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

    Purposes for which we will use your personal data

    Purpose/activity Type of data Lawful basis for processing
    When you make an enquiry, either by phone, email, post or via social media Identity

    Your consent
    To register you as a new customer

    To install the App and register you as a new App user



    Your consent
    (a) Manage payments, fees and charges

    (b) Collect and recover money owed to us




    Marketing and Communications
    Your consent

    Performance of a contract with you
    To manage our relationship with you which will include:

    (a) Notifying you about changes to our terms or privacy policy

    (b) Asking you to leave a review or take a survey



    Marketing and Communications
    Your consent

    Performance of a contract with you
    To process in-App purchases and deliver Services including managing payments and collecting money owed to us Identity




    Marketing and Communications

    Your consent

    Performance of a contract with you

    Necessary for our legitimate interests (to recover debts due to us)
    To manage our relationship with you including notifying you of changes to the App or any Services Identity




    Marketing and Communications
    Your consent

    Performance of a contract with you

    Necessary for our legitimate interests (to keep records updated and to analyse how customers use our products/ Services)

    Necessary to comply with legal obligations (to inform you of any changes to our terms and conditions)
    To enable you to participate in a prize draw, competition or complete a survey Identity




    Marketing and Communications
    Your consent

    Performance of a contract with you

    Necessary for our legitimate interests (to analyse how customers use our products/Services and to develop them and grow our business)
    To administer and protect our business and this App including troubleshooting, data analysis and system testing Identity


    Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security)
    To deliver content and advertisements to you

    To make recommendations to you about goods or services which may interest you

    To measure and analyse the effectiveness of the advertising we serve you

    To monitor trends so we can improve the App






    Marketing and Communications


    Necessary for our legitimate interests (to develop our products/Services and grow our business)

    Promotional offers from us

    We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

    You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

    Disclosures of your personal data

    When you consent to providing us with your personal data, we will also ask you for your consent to share your personal data with the third parties set out below for the purposes set out in the table above: Purposes for which we will use your personal data:
    • Internal Third Parties as set out in the Glossary.
    • External Third Parties as set out in the Glossary.
    • Specific third parties listed in the table Purposes for which we will use your personal data above.
    • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

    International transfers

    We do not transfer your personal data outside the European Economic Area (EEA).

    Data security

    All information you provide to us is stored on our secure servers. Any payment transactions carried out by us or our chosen third-party provider of payment processing services will be encrypted. Where we have given you (or where you have chosen) a password that enables you to access certain parts of Our Sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

    Once we have received your information, we will use strict procedures and security features to try to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way.

    We will collect and store personal data on your Device using application data caches and browser web storage (including HTML5) and other technology.

    Certain Services include social networking, chat room or forum features. Ensure when using these features that you do not submit any personal data that you do not want to be seen, collected or used by other users.

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator when we are legally required to do so.

    Data retention

    Details of retention periods for different aspects of your personal data are available in our retention policy which you can request by contacting us.

    By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

    In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

    In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

    In the event that you do not use the App for a period of 24 months then we will treat the account as expired and your personal data may be deleted.

    Your legal rights

    Under certain circumstances you have the following rights under data protection laws in relation to your personal data.

    Please click on the links below to find out more about these rights:

    • Request access to your personal data.
    • Request correction of your personal data.
    • Request erasure of your personal data.
    • Object to processing of your personal data.
    • Request restriction of processing your personal data.
    • Request transfer or your personal data.
    • Right to withdraw consent.

    You also have the right to ask us not to continue to process your personal data for marketing purposes.

    You can exercise any of these rights at any time by contacting the Privacy Manager at the details above.


    Lawful basis

    - Consent means processing your personal data where you have signified your agreement by a statement or clear opt-in to processing for a specific purpose. Consent will only be valid if it is a freely given, specific, informed and unambiguous indication of what you want. You can withdraw your consent at any time by contacting us.

    - Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

    - Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

    - Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

    Third parties

    Internal third parties

    Other companies in the Ultimate U Fitness Ltd Group acting as joint controllers or processors.

    External third parties

    Service providers acting as processors] based in the UK who provide Hosting, IT and system administration services.

    Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.

    HM Revenue and Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

    Your legal rights

    You have the right to:

    - Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

    - Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

    - Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

    - Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

    - Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

    - - if you want us to establish the data's accuracy;
    - - where our use of the data is unlawful but you do not want us to erase it;
    - - where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

    - Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

    - Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.