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ABOUT US

GUIDING FITNESS BUSINESS
OWNERS TOWARDS
SUSTAINABLE SUCCESS

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HAVE YOU EVER ASKED YOURSELF...

... THEN WE CAN HELP!

At Fitness Business Profits, we transform these challenges into opportunities with strategic client acquisition and growth strategies.

Founded by fitness industry expert Dan Aguilera, Fitness Business Profits merges passion with innovation to help fitness professionals around the globe. With over 22 years of experience, Dan’s transition from fitness instructor to consultant has provided him with a deep understanding of what drives business success. This expertise informs our methods, which combine actionable strategies with data-driven insights to create personalised success pathways. Our team delivers unparalleled guidance and advanced tools to help you scale your business, enhance client retention, and optimise performance, ultimately driving growth and increasing profitability.

Join a global network of fitness business owners who trust us to elevate their businesses. With our cutting-edge systems and forward-thinking strategies, we are committed to transforming your business and achieving lasting success.

WHO DO WE HELP?

PERSONAL TRAINERS

Whether you are a one-man-band with no facility or a group of trainers in the same facility, we can help you put systems in place to grow your business.
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COACHES

Put our award-winning processes & systems in place so that you can spend less time organising & more time doing what you love - training clients on the gym floor.
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BOOT CAMPS

We can help you expand your business, get new clients & keep the clients you have. Turn your business into a sustainable & profitable venture!
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HEALTH CLUBS

We have already helped hundreds of health clubs just like yours! We can show you ways to become more profitable & take the guess work out of success.
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BOXING CLUBS

We can help you turn your non-profitable Amateur Club into a successful business by following our tried & tested Boxing Club processes.

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YOGA / PILATES

Let us help you grow your Yoga & Pilates studio into an exclusive members club & into the sustainable & profitable business of your dreams.

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MEET THE TEAM BEHIND YOUR SUCCESS

Our team is a dynamic group of passionate, dedicated professionals with a focus on integrity and results. Each member brings unparalleled skills and a commitment to transforming your fitness business. We’re here to support your journey every step of the way.

DAN AGUILERA

Founder of FBP

CHRIS DAVIES

Head of Business
Development

DAVE MURPHY

FBP Mentor

SEAN COLE

FBP Mentor

FIONN MACCULLAGH

FBP Mentor

JOSH WILSON

Head Of Design

LEE IACOVOU

Head Of Web & Technology

MILLIE ROGERS

Head Of Operations

SARAH ISAACS

Client Operations

AIMEE BLACKMAN

CRM & Client Operations

ULLASH PODDER

App Development

DARREN JEFFERIES

Client Success Manager

ENDORSED BY LEADING FITNESS INDUSTRY EXPERTS

Sean Cole | SC Vital Fitness
Laila Jackoby | Girls Allowed Gyms
Alan Mcguiness | Underground Gym
Shane Westley | 30+ Health & Fitness
Liam Kilyon | We Are Group X
Dave Hoyland | The Fitness Formula
Megan Batchelor | Focused PT
Joe O'Shaunessy | Urban Fitness
Jaime & Tariq | T12 Transformation

Sean Cole


SC Vital Fitness

"Before working with FBP my business did not have the structure in place to be scaleable to reach the numbers I knew I could go to. Working with Dan has enabled me to put those structures in place."

Laila Jacoby


Girls Allowed Gyms

"The biggest struggle I had within my business was organisation, time-management & systems. Since working with FBP I have much better systems in place & I feel a lot more organised."

Alan Mcguiness


Underground Gym

"Dan has helped us understand that our original setup was not fit for the future. Dan has been instrumental in helping us pivot from big-box gyms to sustainable small-box gyms."

Shane Westley


30+ Health & Fitness

"This is the first time I have found anyone in the industry who understands me & my business. Dan goes above & beyond to help you get to where you need to go for success."

Liam Kilyon


We Are Group X

"Since working with FBP I have achieved so much more stucture within my business, which has really helped me to plan out my week, give me me direction & much more belief in my business."

Dave Hoyland


The Fitness Formula

"Business before FBP was really tough for me. We lost a huge amount of clients during Covid & since joining FBP we have scaled up to having 6 coaches, 2 gyms & run a successful fitness retreat."

Megan Batchelor


Focused Personal Training

"Before I started working with FBP my business really lacked any direction or systems, which was holding me back from progressing past one-on-one training. That has changed significantly in a short space of time. "

Joe O'Shaunessy


Urban Fitness

"We are now way more organised in terms of our ability to run the gym, structure, systems & processes & finances. Everything has improved since working with FBP. "

Jaime & Tariq


T12 Transformation

"It's early days, but FBP are helping us put in the place the systems & processes to help us grow & make more profit. The team are great & have answered every question we have ever asked."

BEHIND THE SCENES OF OUR CLIENT ONLY EVENT!

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